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Article: What "Voice of God"? CBS Evening News is less anchor-dominated than it seems.(News Analysis)
- Article from:
- Broadcasting & Cable
- Article date:
- March 7, 2005
- Author:
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With Dan Rather leaving the CBS Evening News on March 9, what format will eventually replace the show? On-the-record comments emanating from Black Rock are few. However, CBS Chairman Leslie Moonves dropped a confusing set of clues when he briefed reporters in January.
Moonves called the newscast "antiquated" as he announced a search for a new approach. He characterized the current format as the "Voice of God," by which, he said, he meant "that guy sitting behind the desk who everyone believes to the nth degree." He asserted that such a format alienates younger viewers, who prefer to receive news in "bits and pieces" instead.
Moonves is obviously not a ...