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Article: Study: Marlboro Lights smokers unaware of tar levels.(INDUSTRY NEWS)
- Article from:
- Tobacco Retailer
- Article date:
- February 1, 2005
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How many light or ultra-light cigarettes would someone have to smoke to get the same amount of tar as from one regular cigarette?
The correct answer is one, but only a handful of those who smoked Marlboro Lights, the leading cigarette sold in the United States, were able to give the correct answer to that question in a national survey published in December.
"The vast majority of Marlboro Light smokers don't know that a typical smoker gets the same amount of tar and nicotine from one light or ultra-light cigarette as from one regular, non-filtered cigarette," said K. Michael Cummings, Ph.D., MPH, of the Roswell Park Cancer Institute in Buffalo, N.Y. ...