Article: Why It's Difficult for Marketers to Reach Women 25 to 54: 58 Percent Report They Have 'Much More' On Their Minds Today than Five Years Ago; Sixty-two Percent Have Little Time for Commercial Messages as Many Things Compete for Attention.

NEW YORK, March 15 /PRNewswire/ -- A national survey reveals why marketers find it more difficult today to reach women ages 25 to 54 -- a powerful demographic group of 53 million women. The conclusion: They have much more on their minds today than five years ago as more things compete for their attention, leaving little time for commercial messages.

The survey of 1,000 Americans by Ketchum, a leading global public relations firm, found that 58 percent of women ages 25 to 54 have "much more" on their minds now than five years ago. That percentage is a startling 18 percent higher than that of the total public, 20 percent higher than men ages 25 to 54, and 35 ...

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