Article: Nintendo is Hot and Cool in the Sand and the Snow; Marketing Blitz Showcases Nintendo DS and Nintendo GameCube.

REDMOND, Wash. -- An early spring marketing blitz is bringing Nintendo everywhere teens and college students play. From the beaches to the slopes and college campuses in between, Nintendo is targeting teens and is part of the hippest scenes.

"Thousands of teens and college students will have the opportunity to sample, play and enjoy the hottest new Nintendo systems and games," describes George Harrison, Nintendo of America's senior vice president of marketing and corporate communications. "Nintendo is reaching out to teens and college students, and now they're making us a part of their lifestyles."

Each popular location will have members of the Nintendo ...

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