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Article: Increased demand for wild Alaska salmon: a public-private partnership: wild salmon is preferred over farmed salmon, and the state is marketing its benefits.
- Article from:
- Alaska Business Monthly
- Article date:
- March 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 Alaska Business Publishing Company, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The State of Alaska is succeeding in building national awareness for its wild salmon. Through a matching-grant program, the Alaska salmon-marketing program is a crucial piece of the salmon revitalization strategy. Initiated by Gov. Frank Murkowski in 2003, and with funding provided by Sen. Ted Stevens, the governor called on private industry to match $10 million of state funds to market Alaska salmon to the Lower 48 states. It is a multi-level, multi-year plan designed to stimulate productivity and innovation in the Alaska fishing industry and sustain availability of the wild product throughout the year.
The Alaska wild salmon brand is making its way to high-end ...
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