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Article: Los Angeles Showcases LA in Tokyo and Osaka.
- Article from:
- Business Wire
- Article date:
- March 15, 2005
CopyrightCOPYRIGHT 2005 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LOS ANGELES -- Sixty specially commissioned "See My LA" posters will hang in the corridors of 20 subway stations throughout Tokyo and 10 train stations throughout Osaka. The posters are part of a consumer advertising campaign aimed at luring Japanese tourists back to Los Angeles sponsored by LA INC. The Convention and Visitors Bureau, in partnership with Los Angeles World Airports (LAWA).
"This is an exciting first for Los Angeles," said Patti MacJennett, senior vice president of marketing. "Never before has there been such an ambitious effort to lure back the lucrative Japanese market to Los Angeles. There's huge potential for Los Angeles to capture more of this ...
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