Article: Endless pasta-bilities: frozen pasta looks to new items and package sizes to rebound from low-carb. Meanwhile, the pierogi segment continues to buck the trends.(Pasta)

Makers of frozen pasta products are breathing a collective sigh of relief now that the low-carb craze has settled down. In its wake, they are looking at this declining category with renewed optimism.

"My understanding is that the business is flat to down," says Gary Lauerman, director of sales and marketing for Ateeco, Inc. in Shenandoah, Pa., which markets Mrs. T's Pierogies. Despite that, he adds, Ateeco is "going against the current. We're up, and as reported in Frozen Food Age [pierogies] have been either the second- or third-fastest growing frozen food sub-segment. I have the November data from IRI, and it's still moving right along. For the four weeks ...

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