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Article: Keeping up appearances: creative packaging can set a DVD apart from the rest.(DVD Packaging)
- Article from:
- Video Business
- Article date:
- March 14, 2005
- Author:
CopyrightCOPYRIGHT 2005 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Contrary to what Mom says, what's on the outside can be just as important as what is on the inside. Manufacturers and designers are under more pressure than ever to come up with one-of-a-kind DVD packages that stand out from the ever-growing crowd.
Attention!
It's all about following the 15-foot rule: Grab the customer's attention from a distance and among a crowd of other releases. That means tinted foil covers, lenticular pictures and O-rings (cardboard or plastic sleeves slid over an Amaray box)--anything different from everything else.
"The home entertainment divisions work within the studio system and are under a lot of pressure to really ...