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Article: P3 panelists demystify digital ad delivery, virtual proofing, indesign.(News)
- Article from:
- Printing News
- Article date:
- March 7, 2005
- Author:
CopyrightCOPYRIGHT 2005 Cygnus Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Imagine using cutting-edge tools to create an ad, then sending it over a state-of-the-art digital ad delivery system to a publisher who uses virtual proofing and guarantees the reproduction. Does this sound like a dream? For the panelists at a recent meeting of Partnership in Print Production (P3) and the Advertising Production Club (APC) it is reality. They are swimming in this high-tech workflow pool today.
Michelle Daoust, vice president, senior print production, at McCann-Erickson; Guy Gleysteen, vice president, paper and digital development, at Tune Inc., and Gary Cosimini, business development director, creative pro product group, Adobe Systems Inc., ...