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Article: Ask The Expert: What you should know about RIAs.(NetMarketing)(Rich internet applications)
- Article from:
- BtoB
- Article date:
- March 14, 2005
CopyrightCOPYRIGHT 2005 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Question: What are rich Internet applications? How are they going to help me market to my customer?
Answer: The idea of "rich Internet applications,'' which combine the interactivity and responsiveness of a conventional desktop application with the ubiquitous reach of the Internet, is to change the manner in which users interact with an organization through the Web. Today's Web sites are limited by delivering page-size chunks of information into a browser. Too often, this implies that the number of steps required to complete a task, such as booking a flight or evaluating a product, can take multiple cycles of click-wait-refresh-click.
The rich Internet ...