Economic effects; Faced with budget constraints, event marketers take...

B to B;  July 14, 2008 ;     700+ words ......broad, large-scale events. On the other...more-targeted niche events that can prove...and Web-based event marketing. In the beginning...sluggish economy-and event marketing will see some...attracting attendees to events as managers stop...services, said her event ...

Event marketing reigns supreme; Survey reveals special promotions reap...

Automotive News;  December 10, 2001 ;     540 words ...The role of event marketing in the automotive...companies find events a better return...89 percent use event marketing; 46 percent said...importance of these events is increasing...to expand their event marketing budgets by an...500,000. For events costing more ...

A strategic approach to more effective event marketing; Guest...

B to B;  July 14, 2008 ;     650 words ......of marketing, including event marketing. Every event in a given...aligned, look at each event for an understanding of...engaged and select those events that best deliver against...portfolio there are always events for which the thrust of...centered on two of the event ...

Focus, focus, focus.(event marketing in Detroit, Michigan)

Crain's Detroit Business;  July 22, 2002 ;     700+ words ......that spur event marketing. Local marketers report that events continue to...plans because events provide opportunities...audiences. Event marketing also is evolving...in public-event marketing selectively...sponsor in 80 events, pick fewer...

Event marketing seeks measurement; Trade group formed to discuss a system...

Advertising Age;  September 2, 2002 ;     554 words ......marketing through events, mobile marketing...Executives from event-marketing companies including...pinning down event-marketing numbers, experts...more data from events. Most companies...one-to-one marketing events. ``Each event-marketing company has...

Companies Continue to Use Event Marketing Despite Sluggish Economy.

The Orlando Sentinel (Orlando, Florida) (via Knight-Ridder/Tribune Business News);  June 30, 2003 ;     229 words ......Companies are not abandoning events such as trade shows to market...will increase their use of event marketing during 2003. That was up...The study also found that events were thought to rank up there...was that while spending for event marketing was roughly unchanged, the number of ...

Auto Shows, Such as NAIAS 2002, Underscore Automotive Industry's Increased...

PR Newswire;  January 7, 2002 ;     671 words ......entitled Trends in Event Marketing 2001-2002**. Events, including...investment driven by event marketing is greater...marketing mix. Events were also designated...provider of global event marketing solutions...experiences, events and exhibits...

Events endure; As shows strive to demonstrate their value, the event...

B to B;  August 9, 2004 ;     700+ words ......more, face-to-face events continue to deliver...month by global event marketing agency George P...plan to include event marketing as part of their...of 6% over 2003. Events are definitely...verticals, and so its event marketing budget is increasingly...sector-specific ...

Excel Meetings and Events Announces Strategic Partnership With Lenos...

PR Newswire;  April 26, 2005 ;     563 words ......Excel Meetings and Events, a premier San...management and event marketing company and Lenos...leading enterprise event marketing management software...Excel Meetings and Events will now utilize...Excel Meetings and Events is a San Francisco-bas...conference planning and ...

Managing your event portfolio leads to more efficient spending; Expert...

B to B;  March 10, 2008 ;     700+ words ......your calendar of events as an investment...objectives via your event marketing regardless of business...doing the right events in the right way...into the entire event marketing spend. It empowers...means that at those events you do attend, your...the support of an ...

MITEM Corporation Contracts With Excel Meetings and Events for Event...

PR Newswire;  January 17, 2006 ;     477 words ...Excel to Focus on Event Marketing, Communications...Meetings and Events, a premier San...management and event marketing company today...impressive in-house event marketing and communications...Meetings and Events is currently working on event marketing, trade ...

Meeting expectations; Event marketers, under pressure to be more...

B to B;  March 10, 2008 ;     700+ words ......taking a hard look at which events they attend and asking...response has been eliminating events that don't meet marketing...of specific, targeted events-each with a purpose that...as strong growth in the events industry over the years...market, initial moves into events were made without ...

Trumba Corporation Introduces Trumba Connect(R), an Innovative Approach to...

PR Newswire;  October 25, 2006 ;     700+ words ......Communication of Events Helps Organizations...developer of innovative event marketing technology, today...calendaring and event marketing solution that enables...information about events has not been published...developer of innovative event marketing technology ...

Excel Meetings and Events Selected to Provide Meeting Management and Event...

U.S. Newswire;  January 24, 2007 ;     572 words ......Meetings and Events, +1-415-777-1231...Meetings and Events, a premier San...management and event marketing company today...will provide event marketing strategies intended...Meetings and Events will provide...Meetings and Events Excel Meetings and Events is a San ...

Excel Meetings and Events Selected to Provide Meeting Management and Event...

PR Newswire;  January 24, 2007 ;     577 words ......Excel Meetings and Events, a premier San...management and event marketing company today...Events will provide event marketing strategies intended...Excel Meetings and Events will provide full...Excel Meetings and Events Excel Meetings and Events is a San ...