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Article: Sorry Dougal, no sugar: The Feel Good Drinks Company is not even three years old, yet it turned over 3m [pounds sterling] last year and thinks it can double that this year, Liz Hamson meets the trio behind the brand.(On The Up)
- Article from:
- Grocer
- Article date:
- February 26, 2005
- Author:
CopyrightCOPYRIGHT 2005 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Magic Roundabout film may be aimed at kids, but Dougal and chums are also drawing nostalgia-seeking adults to the cinema.
For The Feel Good Drinks Company, which snatched the movie sponsorship deal from under the nose of its global heavyweight rivals, it is feelgood news indeed.
Luck played a part in clinching the deal, admits marketing director, Steve Cooper/We got in early."
But you make your own luck and Feel Good is making it by the bucketload at the moment.
The company, run by former Coca-Cola colleagues, Cooper, MD David Wallwork and sales director Chris Wright, supplies its soft drinks, which come in flavours such as its ...