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Article: New words for a new media.(New Media Marketing)
- Article from:
- Agri Marketing
- Article date:
- March 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 Doane Information Service. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Blogs, streaming, mp3, RSS--new words from the world of new media. What do they mean for "old media"? Most of us understand and are comfortable with our daily newspaper, our favorite magazines, our local TV and radio stations. They've been part of our daily lives. No learning curve.
New media is more of a moving target. The Web, video games, Tivo, iPods and "wireless devices" (once called cell phones) all offer new and powerful ways to communicate, while rewriting many of the fundamental principles of marketing.
What does it mean to be a "radio network" when the entire world is becoming a network that nobody does--or can--own and control? Despite this, ...