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Article: Heart Research backs rebrand with data boost.(gives marketing contract to Rocket Science)(Brief Article)
- Article from:
- Precision Marketing
- Article date:
- March 18, 2005
CopyrightCOPYRIGHT 2005 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Heart Research UK - the newly named National Heart Research Fund - is overhauling its database to drive donor communications.
The organisation, initially set up to fund heart transplants, is unveiling its updated brand alongside a more sophisticated data operation. Both projects are being handled by marketing specialist Rocket Science.
The consultancy carried out a data audit to identify available information and understand database requirements. A bespoke database has been created to fuel direct communications and enable the charity to carry out indepth customer analysis and segmentation.
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Article: Build a healthy lifestyle.
The Star (Sheffield) (Sheffield, England);
October 23, 2006 ;
676 words
... ... charity. Representatives from Heart Research UK paid a visit to the site to ... Armstrong, lifestyle officer for Heart Research UK, said: "Many men tend to ... heart healthy lifestyle." Heart Research UK will also providE the same service ...
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