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Article: Gold Coast 'very' keen for business.(Gold Coast Tourism )(Brief Article)
- Article from:
- Australasian Business Intelligence
- Article date:
- March 22, 2005
- Author:
CopyrightCOPYRIGHT 2005 News provided by Comtex. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Mar 22, 2005 (Travel Week - ABIX via COMTEX)
Gold Coast Tourism is to launch the final phase of its $A2.6m "Very Gold Coast" brand campaign this month. The campaign will involve a range of media and outdoor advertising, as well as corporate promotions and merchandising. The advertising campaign is designed to promote the destination's sophistication and vibrant sense of style. A number of organisations, including Gold Coast Airport, Warner Village Theme Parks and Australian Airlines, will also incorporate the campaign into their own marketing activities.
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