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On a "roll".(baked goods)
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Prepared Foods
- Article date:
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March 1, 2005
- Author:
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Copyright informationCOPYRIGHT 2005 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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* Healthy wellness market
* Providing convenience
* Premium and indulgence emerge
The baked goods category covers a large spectrum of products, ranging from breads to cakes to cookies. For the most part, these markets are saturated, keeping the competitive landscape exciting. With this said, quite a few common trends reigned during 2004--health and wellness, convenience, positioning toward children, and the ongoing emergence of premium flavoring and indulgent choices.
"Low in--"
Throughout 2004, the number-one trend seen across all spectrums was health and wellness. This covers all areas, including "low in--" claims, fortification, functionality, etc. ...
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