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Article: Raising the "Bar".(cereals & cereal bars)
- Article from:
- Prepared Foods
- Article date:
- March 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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* Health & wellness defining the category
* Convenience takes its cue
* Flavorful options
Health and wellness is a trend seen throughout just about every major food and drink category these days. Therefore, it is not surprising that this is the primary trend observed throughout ready-to-eat (RTE) cereals, cereal bars and health bars. Interestingly enough, "good-for-you" products are seen more often than convenience and portability, as consumers (while still looking for convenience in products) are concerned more with health and diet. However, convenience and portability were not ruled out as top trends, and such introductions were common ...