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Article: No Fooling! America Goes 'Curd Crazy' on April Fool's Day; Have One on Us: A&W Gives America Free Root Beer with Purchase of Cheese Curds on April 1.
- Article from:
- Business Wire
- Article date:
- March 22, 2005
CopyrightCOPYRIGHT 2005 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LOUISVILLE, Ky. -- To celebrate one of the most popular product introductions in its 86-year history, A&W(R) Restaurants will give a free Root Beer to any customer with the purchase of Cheese Curds on April 1. No fooling.
"Nothing goes with a frosty mug of our famous A&W Root Beer like an order of our Curiously Delicious(TM) Cheese Curds," said Bill Ruby, Director of Marketing for A&W All American Food. "How do you top the combination of the two? By having A&W pick up the tab for your Root Beer, of course."
But the giveaways don't end there. Each participating location in the U.S. will give one lucky customer free Cheese Curds for an entire year, and an ...