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Article: CLARITIN(R) OTC Brand Sales Surpass $1 Billion Mark in U.S. The Success of CLARITIN Confirms Schering-Plough's Expertise in Prescription-to-OTC Switches.
- Article from:
- PR Newswire
- Article date:
- March 22, 2005
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KENILWORTH, N.J., March 22 /PRNewswire-FirstCall/ -- CLARITIN(R), the most successful prescription (Rx)-to-over-the-counter (OTC) switch ever(1), marked a new milestone this week as cumulative sales passed the $1 billion mark in the U.S. since its switch in December 2002. This achievement solidifies Schering-Plough Corporation's long-standing leadership position of successfully converting prescription products into major OTC brands, as a core marketing strategy in which to extend the lifecycle of established prescription products.
Following its launch in December 2002, CLARITIN became the number one OTC antihistamine brand (in total sales dollars), and has ...