Article: TRENCH WARFARE; BURBERRY, MAKERS OF THE EPONYMOUS TRENCH COAT, HAS BECOME THE BRAND MOST CLOSELY ASSOCIATED WITH CHAVS - ALISON JONES FINDS OUT HOW THEY ARE FIGHTING THE PHENOMENON.(Features)

Byline: ALISON JONES

Skimming through the Burberry look book for the spring/collection something seemed to be missing. Something that is to Burberry what cucumber is to sandwiches and honey is to tea. The familiar camel, red, black and white check was curiously absent.

Did this mean the Chavs had finally won? That their love of all things Burberry, of wearing outfits that were top to toe tartan, and accessorising their babies in them too, had finally forced the designers to put some distance between themselves and the pattern?

It hardly seemed to matter that most of ...

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