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Paperboard's liquid gold? Aseptic packaging provides a great solution for end users and converters alike.

Aseptic packaging may not be the saving grace for every company in the paperboard industry. However, the technology's significant, steady growth in recent years definitely demands a serious look from the industry's most progressive firms who are searching for ways to remain ahead of the fold in today's aggressive marketplace.

According to Fritz Yambrach, a professor with the Rochester, N.Y.-based Rochester Institute of Technology Packaging Science program, aseptic packaging should turn on quite a few light bulbs for America's struggling independent paperboard packagers.

"Paperboard packagers should be cognizant of the true market potential for aseptic packaging outside ...

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