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Article: Major League Baseball, General Motors Announce Sponsorship Agreement; Chevrolet Becomes 'Official Vehicle of MLB,' Presenting Sponsor of All-Star Game and World Series MVP Awards.
- Article from:
- Business Wire
- Article date:
- March 23, 2005
CopyrightCOPYRIGHT 2005 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Major League Baseball (MLB) and General Motors Corporation (NYSE:GM), the world's largest vehicle manufacturer, have reached a three-year sponsorship agreement through the League's sponsorship arm of MLB Properties to make Chevrolet the "Official Vehicle of Major League Baseball." Executives from Major League Baseball and General Motors made the announcement today during a press conference in New York City.
The agreement, which begins immediately and continues through the 2007 Major League Baseball season, gives Chevrolet exclusive category rights. Chevrolet was previously an official sponsor of Major League Baseball from 1985 through 1996, and this ...