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Article: Consumers Are Changing the Way They Access Media, According to a New Study by Arbitron and Edison Media Research; An Estimated 27 Million Americans Show a Heavy Preference to Control Their Media and Entertainment.
- Article from:
- PR Newswire
- Article date:
- March 23, 2005
CopyrightCOPYRIGHT 2005 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK, March 23 /PRNewswire-FirstCall/ -- Consumer media habits are changing as people watch video-on-demand services through their cable or satellite provider (10 percent in the past month), access news online (11 percent in the past month) and listen to Internet radio (37 million in the past month), according to a new study by Arbitron Inc. and Edison Media Research.
The study, Internet and Multimedia 2005: The On-Demand Media Consumer, finds that an estimated 27 million Americans own one or more on-demand media devices -- such as a TiVo(R)/DVR, iPod(R) or other portable MP3 player -- and also exhibit multiple behaviors that show a heavy tendency toward an ...