|
|
Article: AD/today: a guide to application development. (IBM's AD/Cycle products and services) (special advertising supplement)
- Article from:
- Software Magazine
- Article date:
- December 1, 1992
CopyrightCOPYRIGHT 1992 Wiesner Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
"Software. Support. And more support."
Q: From your perspective, what is the focus of IBM[R]'s information strategies and offerings today?
Mark Morin: Software. Support. And more support. IBM's reputation is that of a hardware supplier. Mostly big systems at that. But, beyond our hardware, mainframes to notebooks, most people don't know that we're the world's largest software supplier. And software is what's driving business today. It's what a company can get out of its hardware that makes the difference in profitability. Software applications are often the most important differentiating factor in a corporation's competitiveness. Through ...