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Article: The Prostate Cancer Foundation, World's Largest Prostate Cancer Philanthropy, Partners With National Basketball Association On New Awareness Campaign; Campaign Created by TBWA\Chiat\Day and TEQUILA\ New York.
- Article from:
- PR Newswire
- Article date:
- March 28, 2005
CopyrightCOPYRIGHT 2005 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK, March 28 /PRNewswire/ -- The Prostate Cancer Foundation (PCF), the world's largest philanthropic source of support for prostate cancer research, today announced that it has launched a nationwide awareness campaign with the National Basketball Association (NBA). The new campaign, entitled "Act. Like A Man," comes as PCF embarks upon its 12th year of operation to find better treatments and a cure for recurrent prostate cancer. TBWA\Chiat\Day and TEQUILA\ New York created the advertising and branding for the campaign and were selected after a closed and confidential review coordinated by search consultancy Bob Wolf Partners/TPG.
"This is the time for ...