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Article: Who can replace 'Jane'? 'Martha' waits in the wings.(Syndication)(The Jane Pauley Show)(The Martha Stewart Show)
- Article from:
- Broadcasting & Cable
- Article date:
- March 21, 2005
- Author:
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The recent cancellation of The Jane Pauley Show leaves 222 stations with an hour to fill next season. Few are sweating the loss. Although NBC Universal had sold it for two full seasons, the low-rated freshman program had failed to catch on.
This season, it averaged a 0.7 rating among women 18-49 through March 6, ranking 122nd among 187 syndicated shows tracked by Nielsen.
Pauley's loss is Martha's gain. The Martha Stewart Show, a one-hour daily strip NBC Universal is producing with Stewart and Mark Burnett, was announced in December. And not surprisingly, "For the majority of stations, Martha Stewart is likely to be the replacement for Jane Pauley," says ...