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Article: LDP brews upmarket identity for Wine Rack.(Lumsden Design Partnership)(Brief Article)
- Article from:
- Design Week
- Article date:
- March 24, 2005
CopyrightCOPYRIGHT 2005 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Thresher Group is relaunching its premium wine retail brand, Wine Rack, with a Lumsden Design Partnership-designed identity. The updated brand is set to roll out to more than 200 stores across the UK.
From June, ten stores in London and the South East will be the first to showcase the redesigned identity. Further development of the branding is dependent on the results of this pilot scheme, according to a Thresher Group spokeswoman.
Creative concepts for the design remain under wraps, but the brand, which was first launched in 1989, will be 'significantly different to the old stores', says the spokeswoman.
According to LDP managing director ...