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Article: Golin triumphs in 10-firm pitch for SC Johnson AOR.(Golin/Harris chosen agency of record by S.C. Johnson and Son Inc.)
- Article from:
- PR Week (US)
- Article date:
- March 28, 2005
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RACINE, WI: SC Johnson & Sons has picked Golin Harris as its new global AOR, ending a five-year relationship with sister IPG shop Weber Shandwick.
Golin anticipates that the initial assignment will include work in about 12 to 15 countries for privately held SC Johnson, which sells such brands as Pledge, Raid, and Windex.
'We expect, with each passing month, there will be more assignments,' said Ellen Ryan Mardiks, director of Golin's marketing and brand strategy practice.
Golin will hire additional staff at all experience levels to work on the new account, she added.
The agency will handle brand-related tasks and corporate issues ...