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Article: Singhal, Arvind, and Everett M. Rogers. Entertainment-Education: a Communication Strategy for Social Change.(Book Review)
- Article from:
- Communication Research Trends
- Article date:
- September 22, 1999
- Author:
CopyrightCOPYRIGHT 1999 Centre for the Study of Communication and Culture. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Singhal, Arvind, and Everett M. Rogers. Entertainment-Education: A Communication Strategy for Social Change. Mahwah, NJ/London: Lawrence Erlbaum Associates, 1999. Pp. xiv, 265. ISBN 0-8058-3235-1 (hb.) $59.95; 0-8058-3350-1 (pb.) $29.95.
Can the mass media experience, such as watching television or listening to the radio, be socially persuasive? Believers in the entertainment-education strategy promoted by this book see it as a very effective tool. According to the editors,
Entertainment-education is the process of purposely
designing and implementing a media message to both
entertain and educate, in order to increase audience
knowledge ...