Article: Spin permeates our culture and our daily life.(NEWS)

Byline: Michael Kinsley

One day last week, four different stories on the front page of the Los Angeles Times were about efforts to shape public perceptions.

There was a report about how the worst techniques of modern election campaigns are being adopted by interest groups in legislative battles.

For example, a conservative group has been spreading word that AARP's opposition to Social Security reform is part of a secret agenda including gay marriage.

Another article described how movie studios spend millions of dollars attempting to influence the Academy Awards.

A third article was about the makeover of Harvard University ...

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