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Article: Selling spaces.(MEETINGS)
- Article from:
- Association Management
- Article date:
- March 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 American Society of Association Executives. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Do you want to maximize exhibit space revenues from your next trade show? A good place to start is to be brave with your next floor plan. Experience has taught me that increased revenues and participation from exhibitors can be achieved through a well-thought-out floor plan.
[ILLUSTRATION OMITTED]
We were hired to facilitate booth sales for the October 2003 exposition of the Competitive Telecommunications Association, Washington, D.C. (now CompTel/Ascent after a merger with the Association of Communications Enterprises in November 2003). With a staff of 15 and an annual operating budget of $5 million, the organization had been hit hard by the slowed ...