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Article: iParty Enters into Two-Year Sponsorship Agreement with the Boston Red Sox; New England's Largest Party Retailer Now the Red Sox' ''Official Party Supply Store''.
- Article from:
- Business Wire
- Article date:
- March 31, 2005
CopyrightCOPYRIGHT 2005 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BOSTON -- The Boston Red Sox and iParty today announced a two-year sponsorship agreement whereby the region's pre-eminent party retailer will become the "official party supply store" of the World Champion Boston Red Sox. The announcement was made by Red Sox Chief Operating Officer Mike Dee and iParty CEO Sal Perisano. Says Perisano, "iParty is proud to be in business with The Boston Red Sox. Since our stores dominate the primary trade area of the Red Sox and since we are all in the business of celebration, we see this as a perfect match."
"As we accelerate the growth of our company, a visible sponsorship such as this broadens our reach to now include the husbands ...