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Article: Sears Becomes Exclusive Retailer of Parallel; New Sophisticated, Contemporary Women's Collection From BCBG Max Azria Group Reinforces Sears' Continued Focus on Fashion.
- Article from:
- PR Newswire
- Article date:
- March 31, 2005
CopyrightCOPYRIGHT 2005 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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HOFFMAN ESTATES, Ill., March 31 /PRNewswire/ -- In an exclusive arrangement with BCBG Max Azria Group, Sears, Roebuck and Co. becomes the nation's only retailer to sell Parallel, a sophisticated collection of contemporary apparel. Parallel's new spring collection, which is now being rolled out to 150 full-line Sears stores and sears.com this spring, offers women modern, wearable, fashion forward styles. Focused, fresh, directional and chic, Parallel occupies a unique place in the contemporary fashion market and complements Sears' growing collection of on-trend, affordable apparel.
"Sears is a natural fit as our new exclusive retail partner for Parallel because ...