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Article: The idea factory: tips on creating, capturing and developing good business ideas.(Business TIPS)
- Article from:
- Plumbing & Mechanical
- Article date:
- March 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Good business ideas don't grow on trees. They're conceived, incubated and birthed by common, everyday folks like you and me. Don't underestimate the fecund nature of a contractor's imagination. Trade professionals produce patents, marketing ideas and tools, and it's not uncommon to find a poet or two among our ranks. The question is--how do we harness our idea factory? How do we come up with an idea to solve a specific challenge or take advantage of an emerging opportunity?
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Define The Objective: First, define your objective. It's not always what it seems to be. For example, let's say you're having trouble getting your people to ...