Article: Substance beats flash in design contest.(News)

Byline: Rhoda Miel

Designers making their first circuit past entries in the Industrial Designers Society of America/Plastics News Design Award could take in items with curves and colors. There were stylish motorcycles and high-tech mouse cages.

But it all came down to substance, the three IDSA judges said, as they made Buckhorn Inc.'s EverKote wood-plastic composite this year's winner.

"When I look at it, it's a combination of two well-understood things, but in combination, they create something else,'' said Scott A. Lutz, project manager for Spartan Electronics in DeLeon Springs, Fla.

"The sum of the parts is definitely greater than ...

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