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Article: Substance beats flash in design contest.(News)
- Article from:
- Plastics News
- Article date:
- March 28, 2005
- Author:
CopyrightCOPYRIGHT 2005 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Rhoda Miel
Designers making their first circuit past entries in the Industrial Designers Society of America/Plastics News Design Award could take in items with curves and colors. There were stylish motorcycles and high-tech mouse cages.
But it all came down to substance, the three IDSA judges said, as they made Buckhorn Inc.'s EverKote wood-plastic composite this year's winner.
"When I look at it, it's a combination of two well-understood things, but in combination, they create something else,'' said Scott A. Lutz, project manager for Spartan Electronics in DeLeon Springs, Fla.
"The sum of the parts is definitely greater than ...