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Article: Broan-NuTone unveils new logos.(Industry update: noteworthy developments impacting the kitchen and bath market)(Brief Article)
- Article from:
- Kitchen & Bath Design News
- Article date:
- March 1, 2005
CopyrightCOPYRIGHT 2005 Cygnus Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Hartford, WI -- Broan-NuTone LLC has introduced new Broan and NuTone logo designs, reflecting new brand strategies for two residential product brands first marketed more than 70 years ago.
The logo designs are the products of a 14-month research effort conducted in conjunction with Cramer-Krasselt, a marketing communications firm, said the Hartford, WI-based Broan-NuTone.
Once separate entities, Broan and NuTone were merged into a single company in 1998.
The new logo strategy enables Broan-NuTone to differentiate itself and strengthen its brand equity, according to v.p./marketing Clement Feng.
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