Article: Wales Tourist Board Appoint WebtraffIQ for Web Analytics and Measurement of its Websites and Campaigns.

Article: Wales Tourist Board revamp to drive ...
Precision Marketing;  January 16, 2004 ;     700+ words ...Wales Tourist Board is promoting the country's 'magical ... short breaks. As an incentive, the tourist board is offering respondents the chance to win a Renault Scenic car. Wales Tourist Board marketing manager David Stephens ...

Article: Wales Tourist Board to measure Web ...
New Media Age;  March 31, 2005 ;     556 words ...Wales Tourist Board has appointed Web analytics company WebtrafficIQ for the measurement ... sites and campaigns. Following a successful pilot programme, the Wales Tourist Board will use WebtrafficIQ's analytical services on its adventure ...

Article: Wales Tourist Board welcomes UK campaign; ...
Western Mail (Cardiff, Wales);  January 23, 2002 ;     591 words ... ... campaign this morning at the Tower of London. The Wales Tourist Board (WTB) has welcomed the campaign, and hopes the ... WTB marketing director Roger Pride said, "The Wales Tourist Board welcomes BTA's pounds 5m global marketing campaign ...

Article: Wales Tourist Board pushes golfing ...
Precision Marketing;  March 10, 2006 ;     700+ words ...Wales Tourist Board is embarking on a direct response drive to promote the country as ... courses in the country. Roger Pride, marketing director at the Wales Tourist Board, says: "The tone of voice is right, and we continue to promote ...

Article: Campaign for the Wales Tourist Board ...
Marketing Week;  December 16, 2004 ;     700+ words ... ... W&K) has developed a campaign for the Wales Tourist Board (WTB) that aims to promote the 'real Wales ... W&K) has developed a campaign for the Wales Tourist Board (WTB) that aims to promote the 'real Wales ...

Article: Wales Tourist Board opts for analysis-led ...
Precision Marketing;  July 1, 2005 ;     656 words ...The Wales Tourist Board (WTB), which is placing data at the heart of its marketing strategy ... and cut down time spent on campaign execution and analysis. The tourist board plans to roll out more data-focused campaigns, targeting consumers ...

Article: Wales Tourist Board. (Digests).(David ...
Marketing Week;  November 7, 2002 ;     700+ words ...David, the London-based agency, has been appointed to develop a campaign for the Wales Tourist Board, dedicated to promoting the country as a golfing destination. Wales will host the Ryder Cup in 2010.