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Article: BellSouth Launches New Hispanic Advertising Campaign in Major Southeast Markets; - Campaign Includes Broadcast, Print and Direct Mail and Touts Benefits of Consumers Using The Real Yellow Pages(R) from BellSouth.
- Article from:
- PR Newswire
- Article date:
- March 22, 2005
CopyrightCOPYRIGHT 2005 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ATLANTA, March 22 /PRNewswire/ -- BellSouth announced today a new advertising campaign aimed at continuing the company's growth in usage of The Real Yellow Pages among the growing Hispanic residential and business communities located in the Southeast U.S.
(Photo: http://www.newscom.com/cgi-bin/prnh/20050322/CLTU003 )
The campaign features a Taxi that allows users of The Real Yellow Pages to have a vehicle that "takes you anywhere, anytime." The campaign, which begins later this month in areas of Florida and Georgia, consists of broadcast, print and direct mail.
Ken Ray, Vice President of Marketing for BellSouth Advertising and Publishing, says ...