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Article: MG Rover signs Web-tracking deal.(MG Rover, WebTrends)(Brief Article)
- Article from:
- Marketing Week
- Article date:
- March 24, 2005
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MG Rover has signed a deal with Web analytics company WebTrends, which the car company hopes will increase customer conversion across its 25- plus MG and Rover websites in Europe.
MG Rover internet development manager Chris Marks says: "It is crucial for us to analyse the trends among visitors to our MG and Rover websites. We naturally see every visitor as a potential customer."
MG Rover will use WebTrends to track the success of its online marketing campaigns to encourage MG and Rover customers to download brochures, locate their nearest dealer or register for test drives.
MG Rover Group distributes MG and Rover cars in more than 50 ...