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Article: Papa John's Airs ''Spicy'' Spot During Last Night's Episode of ''The Apprentice''.
- Article from:
- Business Wire
- Article date:
- April 1, 2005
CopyrightCOPYRIGHT 2005 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LOUISVILLE, Ky. -- Viewers Left Hungry for Meatball Pizza Won't be Disappointed by Papa John's(R) NEW Spicy Meatball Pizza
Viewers tuning in to last night's episode of "The Apprentice" on NBC saw a "spicy" ad from Papa John's International, Inc. (Nasdaq: PZZA). With one of the other national pizza chains featured on the show, the company posed the question to consumers, "Why eat a pizza made by apprentices when you can call the pros at Papa John's?"
The 30-second spot, which ran in 64 markets representing roughly two-thirds of U.S. households, featured Papa John's Founder and Chairman John Schnatter in a boardroom setting asking consumers to tell the ...