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Article: Scottish Widows Bank appoints Teamspirit to promote Graduate Mortgage; Scottish Widows Bank has appointed financial services agency Teamspirit to work on its new Graduate Mortgage Campaign.
- Article from:
- M2 Presswire
- Article date:
- March 31, 2005
CopyrightCOPYRIGHT 2005 Normans Media Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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M2 PRESSWIRE-31 March 2005-Teamspirit: Scottish Widows Bank appoints Teamspirit to promote Graduate Mortgage; Scottish Widows Bank has appointed financial services agency Teamspirit to work on its new Graduate Mortgage Campaign.(C)1994-2005 M2 COMMUNICATIONS LTD
RDATE:01042005
Launching in April 2005, the integrated campaign will span trade and consumer press, radio and web advertising, direct mail and product literature.
The campaign invites you to remember your antics whilst at university, using simple imagery and copy to empathise with the audience, such as using an image of a milk carton with the headline 'Remember "borrowing" this?' or an ...