Article: HOLIDAY INN LAKE BUENA VISTA SERVES AS INSPIRATION AND PROTOTYPE FOR COMPANY'S NEW BRAND EXTENSION: HOLIDAY INN SUNSPREE RESORTS

 
ATLANTA, Feb. 3 /PRNewswire/ -- Holiday Inn Worldwide announced today that Orlando's Holiday Inn Lake Buena Vista will become the flagship property for a new brand extension:  Holiday Inn SunSpree Resorts.  The Disney-area Holiday Inn Lake Buena Vista is recognized throughout the country for its innovative children's programs and family-friendly accommodations and has served as a prototype for the new line of full-service, mid-market priced Holiday Inn SunSpree Resorts. 
"When the Holiday Inn Lake Buena Vista opened in 1990, it became a 'testing ground' for a number of innovative concepts that we will now use to launch Holiday Inn SunSpree Resorts," said Alan Beychok, vice ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!