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Article: HOLIDAY INN LAKE BUENA VISTA SERVES AS INSPIRATION AND PROTOTYPE FOR COMPANY'S NEW BRAND EXTENSION: HOLIDAY INN SUNSPREE RESORTS
- Article from:
- PR Newswire
- Article date:
- February 3, 1993
CopyrightCOPYRIGHT 1993 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ATLANTA, Feb. 3 /PRNewswire/ -- Holiday Inn Worldwide announced today that Orlando's Holiday Inn Lake Buena Vista will become the flagship property for a new brand extension: Holiday Inn SunSpree Resorts. The Disney-area Holiday Inn Lake Buena Vista is recognized throughout the country for its innovative children's programs and family-friendly accommodations and has served as a prototype for the new line of full-service, mid-market priced Holiday Inn SunSpree Resorts.
"When the Holiday Inn Lake Buena Vista opened in 1990, it became a 'testing ground' for a number of innovative concepts that we will now use to launch Holiday Inn SunSpree Resorts," said Alan Beychok, vice ...
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