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Article: Five-star convenience: upscale refrigerated and frozen entrees flaunt restaurant quality.
- Article from:
- Refrigerated & Frozen Foods
- Article date:
- February 1, 2005
- Author:
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Copyright informationCOPYRIGHT 2005 Stagnito Communications. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Most of us can discern clear differences between a Rolex watch and a less-expensive knockoff--or a Jaguar and an economy car. The Rolex sports extraordinary craftsmanship, quality and accuracy, while the Jaguar radiates sleekness and boasts driver-pampering comforts.
[ILLUSTRATION OMITTED]
The refrigerated and frozen food sector also offers its share of high- and low-end products--and everything in between.
But what factors differentiate an upscale refrigerated meal from its middle-of-the-road counterpart? A gourmet frozen entree from its average-Joe case-mate? And which consumers seek out such offerings?
Making the grade
A number of factors--taste, aroma ...
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