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Article: Sugar industry isn't sweet on how Splenda bills itself.
- Article from:
- ORian
- Article date:
- April 5, 2005
CopyrightCOPYRIGHT 2005 The Oregonian. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Judith Blake
Apr. 5--When America's sweet tooth met up with a new product called Splenda back in 2000, it didn't take long for the two to hit it off.
By 2003, Splenda was the country's top-selling no-calorie sweetener, charging past such competitors as NutraSweet, Equal, Sweet'n Low and Sunnett as if powered by a sugar high.
It has since gone on to also outsell, in dollars, any brand of sugar, and is added to about 3,500 processed foods and beverages, besides its tabletop and home-cooking uses.
Now the competition among sweeteners has turned bitter. The sugar industry is assailing Splenda's marketer, McNeil Nutritionals, a ...