Article: Cash flow.(PULSE.)(Column)

How many distributors have gulped when they heard, "Not to worry; we're just having a few cash flow problems?" How many of us, following a huge month and still coming up short of the cash we need just to get by, gulped and wondered what was going on?

The whole subject of cash flow is much more crucial to our businesses than we care to admit. It is also far more complicated. What is cash, anyway? Currency? Available balance in a checking account? How about a money market account with a minimum deposit and minimum check-writing limit? How about a 30-day CD? A T-Bill? A mutual fund account? Stock equity? We're pretty sure that the following, though assets, aren't ...

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