Article: LUNESTA(TM) Now Widely Available by Prescription to Treat Insomnia; Estimated 100 Million Americans Suffer From Insomnia.

Article: Sepracor Announces Launch Timing for LUNESTA(TM) Brand Eszopiclone for Treatment of Insomnia.
PR Newswire;  April 1, 2005 ;     700+ words ......clinical program that includes long-term studies, LUNESTA will provide physicians with a unique treatment...FDA) approved the New Drug Application (NDA) for LUNESTA on December 15, 2004. Data from a landmark, long-te...served as a basis for the FDA's decision to approve LUNESTA for long-term use. ...

Article: LUNESTA(TM) Brand Eszopiclone, Formerly ESTORRA, Approved by FDA for Treatment of Insomnia.
PR Newswire;  December 16, 2004 ;     700+ words ......of tolerance. LUNESTA is indicated...who experience difficulty falling asleep as well...The approval of LUNESTA makes an important...Insomnia can include difficulty falling asleep and/or staying asleep. LUNESTA is an important...FDA's approval of LUNESTA. An ...

Article: DRUG CAPSULE WHAT Y0U SHOULD KNOW
The Milwaukee Journal Sentinel;  August 15, 2005 ;     139 words ...LUNESTA (eszopiclone) What it does: Lunesta is a prescription sleep drug...be used by those who have difficulty falling asleep, staying asleep and waking up too early. Benefits: Lunesta is approved for long-term...n't drink alcohol when using Lunesta. More info: ...

Article: LUNESTA(TM) Second Six-Month Study Data Confirms Findings of First Six-Month Study.
PR Newswire;  April 11, 2005 ;     700+ words ......commercial launch of LUNESTA. LUNESTA is now available by prescription...NDA) submission for LUNESTA and served as a basis...FDA's decision to approve LUNESTA for long-term use. Sepracor...treatment of insomnia. LUNESTA is currently indicated...patients who experience difficulty ...

Article: DRUG TO SHAKE UP INSOMNIA MARKET SEPRACOR SAYS LUNESTA WILL KEEP USERS ASLEEP LONGER THAN RIVALS CAN
The Boston Globe;  April 2, 2005 ;     522 words ......plans to begin selling its long- awaited Lunesta sleeping pill next week, setting the...begin selling its prescription drug Lunesta, and that more than 40,000 pharmacies have already placed orders. Lunesta's launch will mark an important moment...

Article: Sepracor must answer questions when marketing sleeping pill.
Newsday (Melville, NY);  September 21, 2005 ;     700+ words ......poppy field. The moth is the symbol for Lunesta, the new sleeping pill launched earlier...advertising campaign. Like Dorothy's wizard, the Lunesta moth has kept a few things close to the...still questioned why patients would choose Lunesta. And that question will prove crucial...

Article: MUCH AT STAKE
The Boston Globe;  February 22, 2005 ;     609 words ......Marlborough is poised for the megalaunch of its Lunesta sleeping pill, a moment that mixes opportunity...possibilities of a merger. A drug like Lunesta would easily be the most-anticipated new...s hard to overstate the importance of Lunesta to Sepracor, which has lost money every...

Article: Data Show That LUNESTA(TM) May Be Cost Effective for Treating Chronic Insomnia.
PR Newswire;  May 17, 2005 ;     700+ words ......plans, but this study demonstrated that using LUNESTA for the treatment of insomnia may reduce health...placebo-controlled trial that assessed the effect of LUNESTA 3 mg versus placebo on various sleep and daytime-functi...the cost effectiveness associated with use of LUNESTA was comparable to, or better ...

Article: New Sleeping Pill Promises Long-Term Results
The Arab American News;  April 30, 2005 ;     700+ words ......sleeping pill for desperately needed slumber. Lunesta, from Sepracor Inc., is the latest entry...this month, company studies found that Lunesta did not lose its effectiveness over time...advantage touted by the company is that Lunesta can be taken for extended periods -- up...

Article: You May Want to Sleep on It; Enter the Next 'Miracle' Drug: a Sleeping Pill You Can Take Long-Term. Ads for Lunesta Won't Likely Give That Theme a Rest. This Time Will Consumers Be More Leery?
The Washington Post;  January 18, 2005 ;     700+ words ......print and television ads touting the lyrically named Lunesta, which was approved last month by the U.S. Food and...supposed to be taken for longer than 10 days at a time, Lunesta has no FDA recommended time limit. Since the drug...s chief financial officer, is to persuade them of Lunesta's superiority in ...

Article: Trouble Sleeping? New Sleep Aid Approved By The FDA.
PR Newswire;  December 16, 2004 ;     361 words ......WHO HAVE TROUBLE SLEEPING. LUNESTA(TM) IS A NEW PRESCRIPTION...TROUBLE SLEEPING -- including difficulty falling asleep and/or staying asleep...long as my patients need it. LUNESTA will be available by prescription...For more information about LUNESTA and full prescribing information log ...

Article: Putting sleep ads to bed ; With slowdown in demand, rise in generics, Sepracor scales back its push for Lunesta
The Boston Globe;  October 6, 2008 ;     700+ words ...The once ubiquitous Lunesta luna moth is becoming harder to spot...airwaves for years with ads promoting its Lunesta sleep aid, has started to cut back on...questioning the value of their ad spending" on Lunesta, said Ian Sanderson, a Cowen and Co...

Article: LUNESTA Next-Day Function and Discontinuation Data from a Long-Term 12-Week Study in Elderly Patients Presented at ECNP.(Clinical report)
Biotech Week;  September 17, 2008 ;     205 words ......Nasdaq: SEPR) announced the presentation of LUNESTA(R) brand eszopiclone Phase IV study data...years of age) who were administered either LUNESTA 2 mg or placebo nightly. Upon conclusion...period in which patients received neither LUNESTA nor placebo in order to assess the durability...

Article: Sepracor Announces First Quarter 2005 Operating Results.
PR Newswire;  April 25, 2005 ;     700+ words ......study evaluating the efficacy and safety of LUNESTA in patients with insomnia and co-existing Major...ADIA's 5- HT2A program for use in combination with LUNESTA for sleep-related indications. Commercial Operations...million children in the U.S. under the age of 18. LUNESTA(TM) brand eszopiclone -- ...