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Article: MALIBU, The World's Number-One Flavored Rum, Unveils Newest Flavor - Passion Fruit; The Flavored Rum Originator Brings the Caribbean Closer to Consumers, MALIBU Passion Fruit Hits Store Shelves on April 15.
- Article from:
- Business Wire
- Article date:
- April 7, 2005
CopyrightCOPYRIGHT 2005 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WESTPORT, Conn. -- The tax man cometh and taketh away, while MALIBU(R) cometh and bringeth an exotic, new flavor to fill out its family of best-selling Caribbean flavored rums. Allied Domecq Spirits, North America (NYSE:AED), a marketing-led brands business, and MALIBU(R) flavored rum announce the national arrival of MALIBU Passion Fruit beginning April 15. MALIBU Passion Fruit arrives just in time for consumers to 'take life less seriously' on a day they really need to - tax day. MALIBU Passion Fruit is the latest, great tasting addition to the popular MALIBU product line, joining original MALIBU, MALIBU Mango and MALIBU Pineapple flavored rums.
"Consumers ...