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Article: Using Technology to Improve Personalized Docs.
- Article from:
- Origination News
- Article date:
- April 1, 2005
- Author:
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ATLANTA -- Brent Burns complains that he frequently receives letters from his lender urging him to get a home-equity line of credit even though he already has one.
To Mr. Burns, group vice president for financial services at automation provider Exstream, this is one example of how the mortgage industry is a "laggard" in terms of using technology to effectively and efficiently develop and personalize documents.
It doesn't have to be that way, he said. Technology Exstream offers can be used to "build a rule" into the document system a lender uses to send such letters that addresses the issue, said the Exstream executive. By building such a rule, the ...