Article: Language Line Services Introduces Inbound Direct Response Service in Support of Its Customers' Multicultural Marketing Programs.

MONTEREY, Calif. -- Language Line Services, the world's largest provider of over-the-phone interpretation services, announced today the availability of a new service that supports its clients' multicultural marketing programs, Language Line(R) Direct Response.

With Language Line Direct Response service, interpreters are the first point of contact for limited English-speaking callers. Language Line Services interpreters are able to greet these callers in their own languages, identify their needs, and then add-on an English-speaking company's representative for further servicing.

Organizations with or without their own in-language call centers may order ...

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