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Article: Prebiotics/probiotics update: formulating a bright future for prebiotics and probiotics.
- Article from:
- Nutraceuticals World
- Article date:
- March 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 Rodman Publishing. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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U.S. consumers may finally be learning to accept "friendly" bacteria, otherwise known as probiotics. While yogurts, dairy drinks, cheeses and spreads packed with probiotic benefits have thrived overseas in Japan and Europe, similar products have not met with such ready acceptance in the U.S. Slowly but surely, however, this appears to be changing as consumers become more aware of their health needs and manufacturers shift marketing focus to create wider appeal. The future of pre- and probiotics in the U.S. has strong potential for steady, robust growth.
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Fear of Friendly Bacteria
Much of U.S. consumers' reluctance to ...